News Media Alliance's efforts against fake news expand with new campaign

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A News Media Alliance campaign to raise awareness of “real news produced by trusted news organizations” moved into its second phase, the organization announced Tuesday.

The effort promotes news sources that employ trained journalists observing a code of ethics requiring them to report all sides of a story, the organization said in its release.

“With the digitization of news, it can be very difficult to tell real news from fake news; they can look identical,” News Media Alliance VP, Innovation, Michael MaLoon said. “That’s why it’s important to know the red flags to look out for that may indicate a story is not real. We want to help people with that.”

The Alliance, a not-for-profit based in the Washington D.C. area, also will provide third-party links that consumers can use to determine a news organization’s credibility. Readers and viewers can visit for resources to evaluate news authenticity.

The organization counts Orlando Sentinel parent company Tronc, the New York Times, the Wall Street Journal and scores of smaller newspapers among its members.

The Alliance also will host a Facebook Live event at 2 p.m. that will feature a panel on news literacy, including a Q&A with viewers.

“This is a campaign that anyone who cares about quality journalism can get behind. We hope that through our efforts, the public will know what to look for when evaluating sources and will always use a trusted, respected source for their news,” News Media Alliance President and CEO David Chavern said.

News Media Alliance has added several partners since an initial campaign touting what the journalism industry does and why it is valuable, Chavern said. “This next phase incorporates other associations and journalism schools to focus on the need for news literacy and will build with new messages being rolled out over the course of the next three months,” he said.

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