A dream comes true for Kagiso entrepreneur

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It was a jubilee in Kagiso on Thursday, 14 September, as hundreds gathered to witness the official unveiling the Phenyo Supermarket’s bigger and more convenient store.

Kagiso residents and co-owners, Lekale-Leru Mashego and Phure Motshabi, keynote speakers from partnering entities and the Mayor of Mogale City, Councillor Naga Patrick Lipudi all attended the grand opening of the supermarket.

The Motshabi family began trading in the Kagiso community on two different sites in the 1960s . Now, with the help of the Gauteng Department of Economic Development, PicknPay, the Masisizane Fund, Old Mutual Foundation and the Brimstone Legacy Fund, and partnering with Lekale, Phure has transformed his store into a modern enterprise which will be a big boost to his community.

Some of the first customers who set foot into the brand new store on Thursday morning, before attending their church service in Kagiso.

Phenyo Supermarket covers an area of 522m² and features a full bakery, butchery and deli, a comprehensive variety of foodstuffs at competitive prices, a ‘chesa-nyama’ or braai area and a liquor store. Located on the main road, Kagiso Avenue, within walking distance of the busy Chamdor industrial area, residents no longer have to travel five kilometres to shop for fresh food and groceries at Kagiso Mall.

Lekale said he was “excited and a little bit nervous” about realising his dream. He had six employees at Phenyo before and now they have 40. The store has access to PicknPay’s supply chain and product range, enabling it to bring a modern, high quality and good value grocery offering to previously under-served customers.

The Old Mutual Foundation and the Masisizane Fund, an Old Mutual entrepreneurship and Small and Medium Enterprise development initiative, have been providing valuable loan and grant funding and non-financial support to the programme since its inception.

PicknPay Deputy CEO, Richard van Rensburg said by adding their know-how, experience and capability to spaza owners’ intimate knowledge of the needs of their customers and communities, they have been able to help local entrepreneurs transform their stores, meeting their ambitions to become modern, successful entrepreneurs and providing better choice, freshness, convenience and enterprise to their local communities.

Investment Head, Franchise and Wholesale Funding of Masisizane Fund, Tumi Sefolo during her speech.

Tumi Seforo of the Masisizane Fund said each entrepreneur involved in this initiative continues to own and direct the destiny of their business, boosted by the practical support and mentoring which the partnership brings to it.

Mayor Lipudi acknowledged the owners for implementing this important economic milestone in the township.

“It is clear the owners went through a long and hard process to ensure the success of the launch. We believe that leadership does not monopolise wisdom, leadership does not have the answers to all the questions. This success is in line with the township economy that government is promoting,” he said.

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